Brand assets.
The Septima logo, the mark and images sized for each social platform. Take what you need, or download the whole pack.
Download the Brand Pack ZIP, 0.6 MBLogo.
Primary
White, for aubergine and dark images
Stacked, for square spaces
Stacked, white
One color, aubergine
One color, black, for print
Mark and wordmark.
Seven rays from one origin, one for each of the Seven Cs. Use the mark alone where the name is already present, such as an avatar or a favicon.
Mark
Mark, white
Mark, black
Wordmark
Wordmark, white
Social images.
Each image is sized for its platform. The avatars keep the mark inside the circle that LinkedIn and X crop to.

Avatar 1024 × 1024

Avatar, light 1024 × 1024

Square post 1080 × 1080

LinkedIn company cover 1128 × 191, at 2×

LinkedIn profile banner, for the team 1584 × 396, at 2×

X header 1500 × 500, at 2×

Link preview 1200 × 630, at 2×
Color.
Aubergine
#392D5B
The brand: fields, the mark, primary buttons
Ink
#222222
Text and the wordmark
Paper
#FFFFFF
Pages and cards
Warm grey
#F6F5F3
Quiet surfaces
Lavender
#7A6CA8
Strings in tune, lines on white
Tint
#ECE8F4
Tiles and highlights
The diagnostic adds three colors, used only for what they mean:
Flat
#2A5E9C
Sharp
#B2381F
Strength
#006838
Typography.
A full body scan for your organization.
Newsreader
Headlines, the Seven Cs, questions and quotes. Newsreader on Google Fonts
Teams work well across functions, yet routine decisions keep going back to senior leaders.
Geist
Body text and the interface. Geist on Vercel
4 in tune · 1 flat · 1 sharp
Geist Mono
Figures and counts. Geist Mono on Vercel
The wordmark is drawn, not typed: it comes from Libre Franklin, outlined and spaced by hand. Use the files rather than setting the name in a font.
Using the logo.
Give it room
Keep clear space around the logo at least as wide as the mark.
Keep it legible
Show the logo at least 96 px wide on screen (25 mm in print), and the mark alone at least 16 px.
Pick the version for the background
Use the primary logo on white and light backgrounds, and the white logo on aubergine and dark images.
Leave it as drawn
Don’t stretch, rotate or outline it, recolor single rays, or add shadows and effects.