Brand assets.

The Septima logo, the mark and images sized for each social platform. Take what you need, or download the whole pack.

Download the Brand Pack ZIP, 0.6 MB

Logo.

Mark and wordmark.

Seven rays from one origin, one for each of the Seven Cs. Use the mark alone where the name is already present, such as an avatar or a favicon.

Social images.

Each image is sized for its platform. The avatars keep the mark inside the circle that LinkedIn and X crop to.

Color.

  • Aubergine

    #392D5B

    The brand: fields, the mark, primary buttons

  • Ink

    #222222

    Text and the wordmark

  • Paper

    #FFFFFF

    Pages and cards

  • Warm grey

    #F6F5F3

    Quiet surfaces

  • Lavender

    #7A6CA8

    Strings in tune, lines on white

  • Tint

    #ECE8F4

    Tiles and highlights

The diagnostic adds three colors, used only for what they mean:

  • Flat

    #2A5E9C

  • Sharp

    #B2381F

  • Strength

    #006838

Typography.

  • A full body scan for your organization.

    Newsreader

    Headlines, the Seven Cs, questions and quotes. Newsreader on Google Fonts

  • Teams work well across functions, yet routine decisions keep going back to senior leaders.

    Geist

    Body text and the interface. Geist on Vercel

  • 4 in tune · 1 flat · 1 sharp

    Geist Mono

    Figures and counts. Geist Mono on Vercel

The wordmark is drawn, not typed: it comes from Libre Franklin, outlined and spaced by hand. Use the files rather than setting the name in a font.

Using the logo.

  • Give it room

    Keep clear space around the logo at least as wide as the mark.

  • Keep it legible

    Show the logo at least 96 px wide on screen (25 mm in print), and the mark alone at least 16 px.

  • Pick the version for the background

    Use the primary logo on white and light backgrounds, and the white logo on aubergine and dark images.

  • Leave it as drawn

    Don’t stretch, rotate or outline it, recolor single rays, or add shadows and effects.